You’ve committed to meet with buyers during an exchange event. You’re on your way to establishing strong customer relationships, but now the real work begins: Preparation for the event. Exchange events are a cost-effective way to meet with many prospective buyers in a short amount of time. Because appointments set during exchange events are mutually agreed to by buyer and supplier, these leads should be considered “warm” before you even walk into the event.
30 March, 2021
